Vaio CEO Yoshimi Ota stated that the company planned to focus more on high-end products in niche segments (such as the creative industries), as they felt Sony was somewhat too focused on attempting to garner a large market share in its PC business. In August 2015, Vaio announced plans to re-enter international markets, beginning with Brazil and the United States. The re-launched products initially distributed in Japan, then later in Brazil. The sale was closed on 1 July 2014 on the same day, the company announced refreshed entries in the VAIO Fit and Pro lines. In March 2014, it was announced that Japan Industrial Partners had purchased the Vaio division. On 4 February 2014, Sony announced that it would sell its Vaio PC business due to poor sales. On 16 October 2015, Vaio agreed to introduce their products in Brazil through a partnership with a local manufacturer Positivo Informática. The latest models were complemented by the Windows 10 operating system. Sony Vaio's latest designs were released during a period of low PC sales and included models with innovations such as magnetized stands and the Vaio Tap, which was designed with a completely separate keyboard. History Ī Sony Vaio PCG-F420 notebook from ~1999-2000. The sound some Vaio models make when starting up is derived from the melody created when pressing a telephone keypad to spell the letters V-A-I-O. Additionally, the logo is stylized to make the "VA" look like a sine wave and the "IO" like binary digits 1 and 0, the combination representing the merging of analog and digital signals. He incorporated many meanings into the logo and acronym: the pronunciation is similar to "bio", which is symbolic of life and the product's future evolution it's also near "violet", which is why most early Vaios were purple or included purple components. The logo concept was created by Teiyu Goto, supervisor of product design from the Sony Creative Center in Tokyo. Originally an acronym of Video Audio Integrated Operation, this was amended to Visual Audio Intelligent Organizer in 2008 to celebrate the brand's 10th anniversary. Currently in the US, VAIO business products are sold by Trans Cosmos America, Inc. Sony still holds the intellectual property rights for the VAIO brand and logo. Sony maintains a minority stake in the new, independent company, which currently sells computers in the United States, Japan, India, and Brazil, as well as an exclusive marketing agreement. Sony sold its PC business to the investment firm Japan Industrial Partners in February 2014 as part of a restructuring effort to focus on mobile devices. VAIO was originally a brand of Sony, introduced in 1996. oʊ/ standing for Visual Audio Intelligent Organizer) is a Japanese manufacturer headquartered in Azumino, Nagano Prefecture that makes personal computers (laptops). VAIO Corporation ( VAIO株式会社, Baio Kabushiki Kaisha, English: / ˈ v aɪ.
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